Choosing Your Event Location, Location, Location

The location changes everything when it comes to event planning.

 

Talk to any realtor (or any normal person quoting a realtor) and you’re bound to hear the phrase, “Location, location, location.” Why? Because it makes a difference. Be it a house, a business, or an event, location plays a huge part in its success. The location sets a tone, affects outreach and visibility, and determines overall accessibility and appeal.

 

When the sky’s the limit, you ask, “Where should this event take place?” You dream a minute. Suddenly you’re on a nice sandy beach in your mind before this winter cold snaps you back to reality. Okay, so it’s important to dream big and start a creative brainstorm, while still staying grounded in some of the limitations and intentions behind your event.

 

Top things to consider when planning an event:

 

Availability

There’s no sense getting your heart set on a place if isn’t available how or when you need it. Is the maximum capacity there smaller than your projected attendance? Are there enough rooms that suit your needs? Is it perfect but you’d need to change your date?

 

Cost

More likely than not, you’re working on a budget, maybe even a tight one. What is the cost of all of the possible locations under consideration? Will the cost put too big of a dent in your budget? Is there room in the budget to cut down on costs in another area so more funds can be available for the location? Or, will the location provide food or security or some other segment of your budget that you had allocated elsewhere?

 

Outreach

Is this an area with high visibility? Or a location that is highly desired? Does it carry a “wow factor” that may draw more people? If not, how can you address that or add to its appeal? Will this location expand your reach so that more people are aware and interested in your event than before? Does this location further the mission and align with the goals of your organization?

 

Sponsorships

You may have others who have skin in the game here and therefore a few thoughts on where the event should be held. Be open to suggestions, but also be willing to make an ask. Sometimes business can obtain a sponsorship designation by way of providing the location and features for the event. Not only does that help you in finding a venue, but it broadens their reach in the community as well.

 

Distance

Consider the drive time (as well as public transportation and/or walkability) it takes to get to the event for your target audience. Will a faraway destination provide appeal or deter people from coming? What other local businesses and amenities are nearby? This goes for both the people attending the event and the people volunteering at it.

 

Impact

What kind of impact will a certain location provide? Will it help the community and boost the local economy? Will it cause traffic in an already busy area, making locals dread your event and their longer commute time? Will the aesthetics of the location cause a distraction to attendees or be a source of inspiration? Think about the positive and negative impact the event location will have on attendees, volunteers, staff, and the local community.

 

While we all have certain ideals and dealbreakers, you may have to compromise on some things. Know where you can and should be flexible with your expectations. Prioritize these different elements as best you can to find the location that will be the best fit.   

 

*No control over the location? Sometimes you have say in where your event takes place and sometimes you don’t. But even if the streets for your run are already approved or the conference rooms are already booked–you do still have a lot of control over the location of where your welcome desk is, where the volunteers check in, and what the flow of your event consists of. Be sure to make a new map to reflect the changes so everyone knows where to go. Maybe you’re stuck in the same location as you’ve always been, but there’s a way to be more efficient or effective with the setup of the route, the food, or the volunteer stations.

 

 

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Giving Thanks on Giving Tuesday

That time of year is upon us – family gatherings, gift exchanges, and over-eating.

 

For many of us, it also means coat drives, food drives, and donations to our favorite organizations. Six years ago, a campaign was started that kicks off the season of giving, aptly named Giving Tuesday. Occurring on the first Tuesday after Thanksgiving in the U.S., it’s a chance to give back to your own community. 

 

The holidays are a time to reflect on those things we take for granted during the year and remind ourselves of what is truly important. It can be busy for everyone, and trying to juggle the regular holiday mayhem while piling on volunteer work may sound a little daunting. But as we become overwhelmed with holiday shopping and family feasts, prioritizing giving back becomes even more important for your community – and for yourself. 

 

As the weather gets colder, it’s a reminder that not everyone have access to the necessities we often overlook as comforts, such as a warm coat, a hot meal, or gifts for the holiday. Volunteering your time to work at a soup kitchen, or organize a gift drive for a local youth shelter makes a huge difference for community members in need.

 

Whatever type of community that you belong to, there are also likely festivals, nonprofit organizations, or charity races happening that raise money for a cause or offer an opportunity to bring everyone together. As members of a community, it is our responsibility to make sure those efforts are supported.

 

We each have a unique perspective of the world, and sharing your own passions through event organizing or volunteering helps others broaden their understanding of different communities. They might even find they have a passion for it, too.  

 

Feeling overwhelmed by the thought of organizing a gift drive or food pantry? VolunteerLocal is available for events of all sizes and budgets – including no budget. And however you give back, use this Giving Tuesday as a day to reaffirm your commitment to the power of volunteering. 

 

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Best Preparation Practices for the Big Day

Clipboard? Check. Volunteer contact form? Check. Sanity? Kind of.

 

There are a million and one things a volunteer coordinator needs to remember the day of an event. Setting a plan, preparing for potential obstacles and keeping everything on course is just the beginning. To help our volunteer coordinators out, we’ve whipped up a few of our best practices for prepping for the big day.

 

Communication is Key

Emails, texts, Facebook groups and even old-fashioned phone trees are all great ways to communicate early and often with volunteers. Clearly stating arrival and dismissal times, expectations for behavior and dress, and other pertinent details are crucial to making sure volunteers show up informed and ready.

 

Be Realistic

Volunteer coordinators should always believe in their volunteers, but they’re not superheroes. Can three people really set up your entire event before the rest of the volunteers arrive? Probably not. Consider exactly how many people you’ll need for each shift and then add a few more to be safe. Volunteers are ready and willing to help you, so let them!

 

Know Where to Go

When you’re in the middle of managing a group of helpers, chances are you won’t have much time to direct volunteers to the bathrooms. Making a detailed map of everything a volunteer might need to find (bathrooms, water station, breakroom, etc.) will provide a quick reference point. And if they still ask you where the bathroom is, take a deep breath and kindly point to the map.

 

Self Love is the Best Love

Coordinating volunteers can be incredibly rewarding – all these people giving their time to help your organization?! – but it can also feel like herding giant, human cats. So, our biggest suggestion to help you prepare is to take care of number one. Meditate, listen to music, eat all the chocolate in your house. Do whatever you need to do to show up at your event calm, collected and ready to coordinate.

 

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