Happy Volunteers

Improve Event Registration: 4 Tips for Volunteer Managers

Guest Blogger

Your volunteers keep your nonprofit running, but events often showcase just how vital volunteers can be. At virtual, in-person, and hybrid events, volunteers handle responsibilities that often go overlooked but can make all the difference in how your nonprofit’s supporters view your organization. 

Event registration is one of those key components of effective event management that often goes unnoticed when done well but can leave a bad impression when done poorly. Guests who get caught in long lines or experience extensive waiting times likely start your event with negative feelings that can affect their entire experience. 

Thankfully, with proper volunteer management, you can avoid this situation almost entirely. When armed with the right event registration software technology, your volunteers can improve your event registration process for your guests. The information collected from your registrations can also be used to inform how you manage your volunteers, creating a better experience that will encourage them to help out at your next event. To help your nonprofit make the most of both your registration software and your volunteers, this article will explore how to:

  1. Streamline Online Registration Processes 
  2. Staff Volunteers at Registration Tables
  3. Volunteer Check-in 
  4. Use Registrations to Organize Your Volunteer Approach 

How you implement these tips will depend on your event’s size, your volunteers’ specific needs and skill sets, and whether your event is virtual, hybrid, or in-person. Consider your upcoming events and adapt these practices to meet challenges and rise to opportunities relevant to your situation. Let’s get started. 

1. Streamline Online Registration Processes 

Online registration for virtual events is often a two-step process. Guests first sign up on your website, then are formally checked in at the beginning of the event to gain access to your event. Both steps of this process can be streamlined to improve guest experience, and your volunteers can help.  

Your registration software can carry over key information from your guests’ initial sign-ups on your website to your event software. Software that automatically syncs information from the initial sign-up stage to check-in at your event reduces data entry and allows volunteers to quickly access everything they need to get attendees registered quickly and efficiently. 

For example, if you’re hosting an event at a campsite, National Park, or other location that requires a waiver, your volunteers will need to find specific waivers to confirm each guest has correctly signed the appropriate documents. With hundreds of guests (or even just large parties arriving at the same time), online waivers that require an online search dramatically outpace the speed of sorting through piles of paper waivers by hand. 

Practices like the example above help guests get to your event faster, and they place less of a burden on your volunteers. Remember, while you’re trying to create a positive experience for your guests, you also need to create a positive experience for your volunteers. 

Events that have unnecessary busywork or result in guests venting their frustrations to volunteers reduce the chances that your volunteers will want to come back for your next event. 

2. Staff Volunteers at Registration Tables

No one likes long lines, especially at registration and check-in tables. If you’re hosting in a small event space, long lines not only frustrate guests trapped in them, but they also cause other guests to have to walk around them to reach other parts of your event. 

Fortunately, you can prevent this problem with a simple solution: staff more volunteers at your registration tables. For smaller teams, consider staffing more of your volunteers at your registration tables during the beginning of your event when you’re likely to have the longest lines, then transition them away to other responsibilities once lines become more manageable. 

However, it’s not enough to just sit your volunteers down at a table and tell them to start helping guests. You can create a more professional experience for your guests and help your volunteers feel prepared by: 

  • Holding a volunteer orientation. No matter what they’re doing at your event, all of your volunteers should attend an orientation before joining into your nonprofit’s activities. Orientations allow you to set expectations and outline basic responsibilities and practices that all volunteers should know when interacting with donors. If volunteers have questions, this is also an opportunity to answer those inquiries, identify potential holes in your volunteers’ knowledge, and find solutions before the event begins.
  • Training volunteers how to use your software. If you need your volunteers to use your registration software, teach them how to use it. To streamline the process, you can create virtual training materials and check in with them afterwards to answer questions. Remember to explain both normal processes and warn them in advance of any technical issues that might occur to prevent potential panic later on. 
  • Stationing a supervisor nearby. Visible volunteer managers let your volunteers know that your nonprofit cares about their contributions, while also providing a lifeline if anything does go wrong. This is especially important when interacting with donors because any problems that arise need to be addressed both quickly and professionally. For example, if a volunteer can’t locate a guest’s information in your system, calling in a supervisor to smooth over the situation is always better than leaving a volunteer to struggle. 

Remember to thank your volunteers for all of their hard work throughout your event. Retaining volunteers can lead to a sustainable base of reliable supporters you can call on in the future. Volunteers who have worked at multiple events will also be more familiar with your nonprofit and can help lend new volunteers a hand if your volunteer manager is preoccupied. 

3. Volunteer Check-in 

Like your guests, your volunteers need to be accounted for, too. Checking in your volunteers is more than just taking a headcount as it gives your volunteer managers an opportunity to review and keep track of everyone working with during the event. 

As Regpack’s guide to virtual event registration explains, virtual registration software isn’t just for your attendees, but for your team as well, especially during virtual events. Volunteer managers need to have a way to stay in close contact with volunteers. The challenges presented by remote, virtual events can be overcome by starting your event with a personal check-in of every volunteer to make sure they’re ready and can easily get in touch with their supervisor. 

Oftentimes, volunteers also need certain information tracked, such as their hours. Some volunteers need hours tracked in order to earn tax breaks or for other responsibilities that require a certain amount of volunteer time. However, your organization can also benefit from logging volunteer hours if your volunteers are eligible for volunteer grants. 

Volunteer grants are donations made by your volunteers’ employers in response to their charitable work, making these grants essentially free money your organization can earn after your events. 

While some corporations require volunteers to work a certain number of hours before becoming eligible for a volunteer grant, according to Double the Donation other companies offer grants per hour worked, meaning you can earn grants from all of your eligible volunteers after a single event. Record your volunteers’ hours, help them discover if they qualify, and provide any assistance they need for to fill out their grant applications. 

4. Use Registrations to Organize Your Volunteer Approach 

While some guests may first register when they arrive at your event, the majority will register ahead of time. Some events are even pre-registration only, requiring guests to sign-up by a certain date. 

Collecting this information ahead of time allows your event planners to distribute and organize resources based on your expected number of attendees. Volunteer managers should also use this data to help determine how they’ll organize and prepare volunteers by considering:

  • How many volunteers are needed. If you have more guests, you’ll need more volunteers to help run your event. This may seem rather obvious, but it becomes more complicated when hosting virtual and hybrid events. For example, at a hybrid event, registration data will inform you how many guests are attending virtually and in-person, requiring your volunteer manager to divide volunteers to adequately assist both groups. 
  • What training volunteers need to receive. While many details of your event should be decided before opening up registrations, headcounts can give your nonprofit a clearer understanding of your event’s scope. From there, volunteer managers can determine how many volunteers need to be trained on which tasks and plan accordingly. 
  • How volunteers want to contribute. Volunteers want to give, but they also want to help in a way that’s meaningful to them. Registration data can inform your nonprofit if you have the freedom to let volunteers pick and choose what activities they want to help with, or if you’ll need to take a more structured approach to ensure all aspects of the event are covered. 

If your nonprofit or association has a membership program, you can collect even more specific data about your guests to help organize your volunteer approach. Some membership software allows organizations to send surveys to their members, meaning you can directly ask guests if they prefer a hands-on or hands-off approach for various activities. This will help inform your training strategies for volunteers. Guides like this one can help provide a starting point for understanding how to make the most of your membership software to support both your events and volunteer managers. 

Your volunteers are one of your nonprofit’s most valuable support bases, and with proper management they can improve nearly every aspect of your events, starting with your registrations. Keep in touch with volunteers from check-in to check-out at your events, and always remember to say thank you afterwards!

About the Author: Asaf Darash

Asaf Darash, Founder and CEO of Regpack, has extensive experience as an entrepreneur and investor. Asaf has built 3 successful companies to date, all with an exit plan or that have stayed in profitability and are still functional. Asaf specializes in product development for the web, team building and in bringing a company from concept to an actualized unit that is profitable.

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3 Strategies for Nonprofit Volunteer Retention in a Virtual World

Steven Shattuck

Donor retention gets a lot of attention, and with good reason. Generally, the average nonprofit retention rate has hovered around 40% for years. However, when you increase that rate by simply 10% (or hopefully more), you can raise tens of thousands of dollars more at your organization. 

Similarly, when you engage and retain volunteers, you’ll save money on recruitment and training activities for the future, helping you focus more intently on your mission. 

The first step to increasing your volunteer retention rate is showing your appreciation appropriately to those who engage with your organization and contribute to your success. 

This will help you develop effective and beneficial relationships between your organization and your valuable supporters. Luckily, there is a lot of overlap between the strategies that help retain donors and the strategies that help retain volunteers. At the end of the day, supporters of every kind want to be recognized, appreciated and engaged.

Here at Bloomerang, we designed our nonprofit software solution with retention in mind. We help thousands of nonprofits improve their retention rates by developing strong relationships with supporters every day. From our ample experience, we’ve developed a list of appreciation strategies that your organization can employ to cultivate your relationship among volunteers. 

Without further ado, let’s dive into some volunteer appreciation and stewardship ideas that can help you develop relationships and improve your retention rates. 

1. Provide Non-Traditional Volunteer Activities

Social distancing may have limited your ability to host in-person volunteers. But beyond the pandemic, you may have supporters who love you but don’t live near your office or service area, or who are unable to help in-person due to a disability. In any case, it’s a good idea to have virtual volunteer opportunities so that all of that passion doesn’t go under-leveraged.

There are many ways for volunteers to help out from the comfort and safety of their own home. Consider, for instance, the following merchandise ideas: 

  • Peer-to-Peer Fundraising. Encouraging supporters to leverage their networks to create new donor opportunities is a high-value activity with a low cost of donor acquisition. For example, if you have birthday data on your volunteers, suggest they host a Facebook birthday fundraiser that benefits your nonprofit.
  • Letter Writing. Volunteers are great people to say thank you to donors; even more so that staff members. Thank you phone calls to donors are also a great use of volunteer time and energy. It doesn’t just have to be donor-facing. Consider asking volunteers to write letters of advocacy to local politicians, or sign petitions for change that benefits your organization. 
  • Social Media. Sharing is caring! If you have a campaign that is being promoted on social media, don’t be afraid to ask volunteers to go out and engage with those posts. It will help drive engagement and show the network algorithms that it’s content worth promoting to a higher percentage of the newsfeed.

When you make volunteerism more accessible and the opportunities more diverse, you can go beyond just pulling weeds or painting walls and really begin to engage your volunteers in unique ways that pay dividends!

2. Foster Community Among Supporters

Now more than ever, society craves the comforts of a tight-knit community. We’re more physically separated from one another than we have ever been. When you’re able to foster community among your supporters, you can satisfy this need for social interaction and connection, even while everyone remains socially distant. 

Using some of the remote opportunities and technologies that have become available this year, nonprofits like yours are able to create virtual opportunities for community gatherings amongst their supporters. While it does present a bit of a challenge, your nonprofit can still engage your supporters remotely; all it takes is some additional planning and prep work. 

The first step to create community among your remote supporters is to start with excellent virtual event opportunity ideas. As you begin, we recommend analyzing past successful virtual fundraising ideas. Make sure to rework them so that the event can be free for donors and volunteers to attend—after all, this event is to show appreciation rather than ask for funding. 

For instance, consider some of the ideas listed on Bloomerang’s virtual fundraising ideas guide: 

  • Online cooking night. Do you know a local chef in the community? Is there one on your team? Ask them to lead your supporters through a mouth-watering home-cooked meal. Send out the list of ingredients ahead of time. Then, you can video tape (or live stream!) the instructional video so that your supporters can follow along. 
  • TED Talk events. Offer TED Talk or other educational event opportunities so that your organization can present valuable information about your cause to your supporters. Create an engaging and informative presentation during which you can present new trends and research information about your mission. 
  • Virtual happy hour. Spark discussion by encouraging all of your valued supporters to gather together via virtual conferencing platform and enjoy their favorite beverages. Plan out discussion questions ahead of time to make sure everyone gets involved in the conversation.
  • Virtual book discussions. Book clubs are a great way to encourage people to come together for an engaging discussion. Look for a book that highlights the importance of your mission, then offer virtual book club opportunities so that your supporters can “gather” together regularly. 
  • Send physical gifts. Never underestimate the power of a small token of gratitude and the immense impact it can have on relationships with your supporters. Try branding these items to your organization so that you can spread awareness of your brand while showing your appreciation. Facemasks, stickers and t-shirts are low-cost and functional ways to let volunteers show off their pride for you, while getting your name and brand out in the community. Include a section in your budgeted expenses for volunteer appreciation gifts and try not to exceed that limit. 

When you design your organization’s strategic plan for the year, be sure to factor in both your fundraising events and your stewardship/appreciation events. There should be a good mix of both in your prospective calendar, creating a balance so that you can present involvement opportunities and show appreciation opportunities to supporters. 

This balance is what creates the best communities. Your supporters should neither feel like you’re pestering them for funding nor like they’re not helping the cause. 

3. Recognize and Encourage

There was a study conducted at Harvard discussing how praise and positive feedback results in increased “self-activation.” The study states,

“People whose best-self concepts were activated felt better and were more resilient to stress, more resistant to disease and burnout, better at creative problem solving and performance under pressure, and formed stronger long-term relationships with their employer.”

In terms of your volunteers, this means that recognizing and encouraging their work not only means that they feel appreciated, but that their quality of work will also likely increase in the future! 

Meanwhile, when donors give, the brain releases “feel-good” chemicals like serotonin, dopamine, and oxytocin. These are the same types of chemicals that are released when we receive recognition and positive feedback. Increasing these feel-good chemicals for your donors makes it more likely that they’ll continue giving in the future. 

The first half of this strategy is to recognize your supporters for the work that they’re doing with your organization. There are several ways that you can do this: 

  • Feature volunteers in your monthly email newsletter. This is a great place to dedicate content in your email newsletter, taking some of the burden off of you for what needs to be created every month to populate the newsletter. Plus, you can brag about volunteers to a large group of recipients.You can also do the same in your annual report! Be sure to acknowledge the impact that some of your volunteers have had on your mission. 
  • Spotlight volunteers on social media. Try creating a Volunteer of the Month program where you give a social media shout out to different volunteers each month. Share a little bit about them and explain how they’ve been helping your organization. Volunteers will look forward to seeing who is featured and will love seeing their own name appear! 
  • Give shout-outs during get-togethers and meetings. If one of your volunteers does something especially caring or goes out of their way to help your organization in unexpected ways, tell the team about it! Giving bravos to your team about the wonderful work individuals are doing shows that you care about their hard work and encourages others to also go the extra mile. 

The second important part of this strategy is that your nonprofit should encourage volunteers to continue doing good work in the future. Don’t simply recognize, but be sure to also give a next action item for supporters. For example, if you spotlight Janine on social media, you might end the post by saying, “Keep it up, Janine!” This takes a recognition opportunity to the next level and encourages future action. 

When you use the recognize and encourage strategy to show your appreciation, make sure to include these four key elements in your shout-out to supporters: who they are, what they did, how it helped, and what they can continue doing. This gives people both the specifics of the support as well as the big picture impact. 

Showing appreciation for your valuable supporters is an important part of nonprofit stewardship strategies. Be sure to create your own stewardship program in order to show your supporters that you care and to encourage them to continue engaging with your organization. 

Look back over this guide and see if there are opportunities where you can combine multiple ideas into one strategy. For instance, start a Volunteer of the Month program and send a goodie bag of branded merchandise to the winner! Or, start a happy hour book club with your supporters so that they can enjoy a beverage while discussing their most recent read! 

There are infinite ways that you could show your supporters that you care about their contributions to your mission. Get creative! 

About the Author: Steven Shattuck

Steven Shattuck is Chief Engagement Officer at Bloomerang and Executive Director of Launch Cause. A prolific writer and speaker, Steven is a contributor to “Fundraising Principles and Practice: Second Edition” and volunteers his time on the Project Work Group of the Fundraising Effectiveness Project and is an AFP Center for Fundraising Innovation (CFI) committee member.

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Get Creative with Virtual Events

Isabel Reed

Quarantine mandates have been announced, lifted, then announced again, but one thing remains consistent – the boom of the webinar.

Webinars are hugely valuable, and with so many free options available to us, we’re nearly spoiled at this point! Still, I can’t be the only one who receives about 5 emails per week about a brand new webinar. The word “webinar” is getting tired, and people are zoning out, understandably.

I love webinars… but can we (please) call them anything else? As a creative, I’m ready for change! So I did a bit of research to help anyone else who might also be experiencing webinar-fatigue (but still wants to engage).

Presenting, a proposition: to deliver the same value of a webinar – repackaged, rebranded, and with the intent of piquing curiosity. Here are some examples to illustrate what I mean:

“Tune in for [organization name]’s upcoming…”

  • …Show & Tell – highlight the amazing work, news, and/or achievements of our [students/members/team/organization].
  • …Welcome to the Stage Event – meet the organization’s new [mentors/coaches/leaders]
  • … Weekly Tutorial – share informative tips and tricks on a relevant topic of your choice. Of all the examples listed, this one is most closely synonymous with the word “webinar”.

Furthermore, there are plenty of other types of virtual events to experiment with. For example:

Livestreams

Invite the community to tune in as you do whatever you do best at work! You might welcome watchers as your move through your morning routines at work. Or, you might simply carry out some of your organization’s normally offered services virtually. This is the new “normal”, at least for the foreseeable future.

  • Sunday Storytime – Sunday morning read-aloud for all ages.
  • Rise & Shine – A morning routine! This works beautifully for organizations like animal shelters, rescues, farms, and/or zoos. People love to see the animals waking up as morning chores are completed.
  • Living Room Sessions – Share live performances with your audiences. Whether these are musical performances, comedy acts, or literature readings – these creative gatherings in intimate home settings have been a highlight of my quarantine, personally.

Happy Hours

It’s 5 o’clock somewhere! Gather your team (or, if it’s appropriate, your patrons) and enjoy a virtual, socially distanced drink. This is a spirited – no pun intended – way to keep traditions of beautiful summer days alive and well, while also nurturing team/community bonds.

Virtual events like this often work best with smaller teams and communities, since connections are usually already present. Even so, you might give it a try with a larger team or community! Perhaps a (responsible) sip of liquid courage will help form brand new connections among folks who had not yet had a chance to meet.

Inclusivity note: let everyone know that they may drink whatever they like, including non-alcoholic drinks!

Think Tanks

Community ties are deep and valuable, especially in the nonprofit sector. Often times, community members and organization patrons are more interested in your organization’s mission than anything else. That’s why they volunteer, donate, and support your programs. Additionally, people like to be heard and for their constructive feedback to be thoughtfully evaluated.

Mix it all together for the best of both worlds – your organization receives fresh perspectives on organizational challenges, victories, and roadmaps; and your community feels valued enough to be consulted and included in big decisions.

Identify a challenge that your organization is facing in times of COVID-19, and invite the community to the table. Many minds make innovative solutions, and many hands make light work!

Fundraisers

Yes, a virtual fundraiser! Not only is it possible, but it is becoming increasingly popular in the nonprofit sector. Embrace the areas where technology is allowing us to expand, regardless of the unfortunate external pressures posed by COVID-19.

Depending on your organization’s budget, there are various options available to you, logistically.

How to accept funds:

  • Share your organization’s Venmo or PayPal to accept donations/tips during the event
  • Sell “premium” tickets for extra perks.
  • Explore virtual fundraising platforms such as Classy, QGiv,
  • Seek corporate sponsorships (funding a free event for the public)
  • Seek individual/family sponsorships (in exchange for symbolic gift or recognition)

Types of fundraisers (just scratching the surface!):

  • Livestreamed performances, presentations, or speeches
  • Virtual auction
  • Virtual run/walk marathon

Finally, let’s think about what happens after these events are over. Would you like your audience to have access to a recording of your event, or any of the resources shared? If so, consider adding a “Virtual Library” to your organization’s website. There, you can store all of the recordings and resources shared during your live event(s), so your audience may access it any time.

What do you think? What have been the event you have enjoyed the most, and what made them so memorable? Keep us posted with your creative insights on virtual events. Alright, I’ll mute myself now 😉

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From One Volunteer to Another: You Get Back More – Everyone Does

John Kizilarmut

Cliches usually have no business taking up space on a blog post- no one has time for that. But in this particular circumstance, the cliché is apropos: It’s better to give than to receive. Our universal resistance to asking each other for help proves that this is the case! While it’s inarguably true that being asked to help a friend or family member is somewhat better- I think we can all admit that it can be a mixed bag. “PIVOT!!!”

Volunteering is a different story. When you show up at just the right moment to help someone, outside of the bounds of a social contract, the experience is much deeper. It stops being transactional in nature and becomes an act of humanity – one that often produces results that surprise and exceed the expectations of both giver and receiver.

Right now, in this extraordinarily difficult period, those investments are paying off at an all time high.

Usually at this point in a blog post, the writer pines on superfluously about a personal experience in which he, after several autobiographical paragraphs, has come rather expectedly to be inspired to write said blog post in the first place… like a flower that planted itself and grew to generate the seeds from which it sprouted. Let me save you the time, reader: I have come to love volunteerism, and I know that you will too.

When you invest money in someone who has less, you come awake to the realization that your money is worth more than you thought it was. The same is true of your time – and your voice. If you’re lucky enough to have the kind of volunteering experience where you come home tired and covered in dirt, you will likely find that you are somehow also full of renewed strength and energy.

Volunteering is a powerful, non-transactional gift that we each have a unique ability to offer. A gift with the power to leave you feeling like you have come to own more of yourself than you did before you gave some of it away. On behalf of VolunteerLocal, I hope you will consider volunteering in your own community during this difficult time.

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Recognizing Your Volunteers

Linh Ta

Everyone likes to get some kudos, high fives and a big thanks when they do a good job, including your volunteers!

Volunteers like making a difference in their community and knowing they’ve made a positive impact on those around them. Recognizing volunteers and getting them to come back is important for your organization too -– the average value of a volunteer’s time was worth over $24 an hour in 2016, according to independentsector.org.

As a volunteer coordinator, help reinforce the good vibes by letting your volunteers know their contributions are important and valued every step of the way.

Before the event:

Let people know about the big picture impact they’re going to have by volunteering. When you send out an email reminder before your event to your volunteers, include some words about how they’re helping. It’s more than just a simple volunteer assignment -– they’re helping your organization’s mission and people in the community around them. Remind them of that and the value of their altruism.

During the event:

Check up on your volunteers. Whenever you and your staff have some downtime, make sure to ask your volunteers how everything is going. This shows them that you care about their well-being and this is also a chance to give some more thanks and appreciation.

Have fun by capturing the moment! Taking photos of your volunteers while they’re in the zone or shooting a group picture can be a unique way to celebrate the moment.

Food is always the quickest way to the heart. Even some basic sandwiches, chips and bottled water keep your volunteers fueled up, but also feel appreciated.

Wrapping up

Social media shout outs are an easy way to publicly thank your volunteers. Tag volunteers and note their accomplishments for followers to see. Thank you notes go a long way, whether they’re through email or handwritten notes. Give a personal touch and thank a volunteer for their specific task. The clean-up crew made sure the event looked nice and well organized and people setting up made sure the start of the event went smoothly. Thanking a volunteer’s specific role shows you recognize the work of that particular person and can encourage that volunteer to come back again.

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Gearing Up for Volunteer Orientations

Samantha Gratton

Volunteer orientations are often the first thing on the to-do list when a new group of volunteers joins your organization. In times of COVID-19, volunteer orientations are just as critical – if not more – than they were before. The good news is that volunteer orientations can be held on-site or virtually. For virtual orientations, lean on virtual meeting platforms like Zoom!

The most important thing to remember when scheduling a volunteer orientation is determining what the purpose of the meeting is. Perhaps you want to get to know your incoming volunteers so you know how to best lead them. Then you want to introduce yourself and the organization in order to build trust and rapport. Finally, you want to instill some sort of passion and excitement about the organization and the event in these newfound volunteers. Most of the time these are the key goals within an orientation meeting, but if your goals differ, be sure to alter the meeting as needed.

Get to know volunteers
Depending on group size, there are a number of ways to get to know your volunteers. If you have less than 10 volunteers at the orientation, you could allow enough time to go around the room and have each person introduce themselves, including their name, their connection to the organization, and something silly like their favorite restaurant downtown.

If you have a large group, you might instead have everyone wear name tags and then play a game to get to know people. The “this or that” game is a great way to get a feel for people and their preferences. To play, have everyone stand up and give two choices (like chocolate or vanilla, beer or water, rock or country), with each side of the room representing one of the choices. With each option, have people move to the side of the room they most relate to. Playing a few rounds will give you an idea of where the majority lies on both silly questions and questions related to experience and community involvement (i.e. volunteered with a race or not, lived in the area for more/less than 3 years, volunteering with multiple organizations or this is your only one, etc…) Please note, this is more easily done in person than virtually.

Introduce yourself
Believe it or not, this section of orientation often gets overlooked. While you may think there’s not much to say, volunteers better relate and trust a leader they feel they know and understand. By no means does this have to take half the meeting, but make sure to touch on some important details about yourself. Share a bit about your role within the organization, your passions or what you like to do for fun, your first volunteer moment, why you’re excited about the organization or event, your management style, and your contact information. If you asked volunteers a silly question, be sure to share the answer about yourself, too. Bonus points if you include a cute picture of your puppy.

Express excitement about the organization
Okay, now that everyone knows a little bit about each other–why are you all here?! Share about your organization, and don’t assume the volunteers know all about it just because they chose to volunteer with you. Give a brief history, but more importantly–share the impact. This is usually what hits home the most for volunteers. Whether it’s a dollar amount raised each year by an event, or the number of people in attendance, give some data to support the influence you have in the community. Then, share some testimonials as it relates to your mission, be it from a family who benefitted from the paid medical expenses, or a quote from an article that raved about the musicians hitting the stage this year.

Perhaps this is the meeting you also share what volunteers will be doing as individuals or in teams. If so, be sure to explain tasks clearly with simple steps. If this isn’t the right time for that, just give an overview of what to expect, available volunteer positions, or a timeline of when volunteers will hear from you regarding their next steps and the tasks ahead.

Questions?
Make sure you provide time for these new volunteers to ask questions –about the event, about their tasks, about you, or whatever! The purpose of the meeting is for new volunteers to feel comfortable, knowledgeable, and excited to volunteer with you. Ending it with an opportunity to tie up loose ends with any questions they may have not only gives them the confidence they need, but also might inform areas where you need to give more details in future orientation meetings.

Although these orientation meetings can seem redundant to you (after all, you’ve done them half a dozen times just this year alone), remember that the volunteers are new to it. Keep positive and upbeat as you aim to inspire them toward another great experience of volunteering (and hopefully retain them for future volunteering opportunities). There’s plenty of opportunity to have fun with it as you get to know each other, so don’t let this become merely another meeting on your to-do list.

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Engaging Volunteers Remotely

Sandie Kirpalani

In these times where most people are at home and social distancing, it might feel difficult to keep volunteers engaged. It is more important than ever to keep volunteers engaged and ready to jump in when we are able to be together again. Keeping your volunteers engaged is also great for their health and wellness during this heavy time. Volunteer coordinators might find themselves reflecting on their volunteer programs and even wondering if their events will take place. You might be wondering how your volunteers are doing, given the current circumstances, and how things will fall into place in the future. 

We’ve put together some ideas that may help with reaching volunteers and providing ways that they can contribute from home to keep engaged.

Develop a virtual team.

Find volunteers/staff who make it a focus to meet virtually on a regular basis to discuss and implement initiatives. (As we are all learning, you can easily get started with this at no cost through virtual meeting platforms, like Zoom.)

Do you have volunteers that could help with writing copy, letters or grants?

It goes without saying that keeping your name out there and securing funding right now and for the future is imperative. 

Create short-term project teams to help volunteers get a feel for your organization and make an impact.

For example, do you have volunteers that could help with creating digital art, website design or video editing?

Do you have volunteers that would be good at public relations?

Even if your event is not occurring in 2020, these volunteers can communicate a positive spin and get the message out that you will be back stronger and better in 2021. 

You could also utilize this public relations talent for social media posts and outreach. Focusing this content around storytelling is an especially good way to connect. You could have volunteers share your culture, goals and missions. They can also share their stories and experiences with volunteering. 

Host a virtual event.

For example, you might host an event where everyone makes thank you cards to send to the essential workers in your community. This one would be especially great to involve families who have kids. 

Tweak, set-up or revise your volunteer training program.

Do you have volunteers that would be good at taking the lead on implementing or improving your training program? Now is a great time to dig into an area like this, and it is easily done remotely. 

Use the experience of your volunteers to revise your volunteer program. You might want to expand or change up the work/shifts available, revise checklists, revise volunteer applications or take a look at areas from past events that could be stronger and improve on them. You could also use experienced volunteers to design or update position descriptions. 

Check in with each other!

Have a volunteer, or team, create a phone tree to check in with other volunteers and keep in touch. Or set up a regular virtual “happy hour” or hang time. 

People are eager to help. Start recruiting!

It might not seem like it, but now is also a good time to recruit volunteers. Many people have unexpected extra time right now and are looking to contribute to a cause they care about or feel like they are making a positive difference.

Engaging volunteers remotely can be challenging, but with some creative thinking, you may be able to get through this with your volunteers engaged and even recruit some new volunteers. The creativity we have seen from people engaging around the world during these challenging times is so inspirational. We hope that these ideas are helpful in keeping volunteers engaged and ensuring that you have a strong volunteer base during and after this pandemic.

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Volunteer Appreciation: Identifying Incentives That Matter

Rebekah Coenen

A year ago, volunteering looked a lot different than it does now in 2020. While the COVID-19 health crisis keeps a lot of volunteers safely at home, I still remember the bustling of volunteers at springtime events only a year ago. While I’m sure we will all be back to a new normal eventually, I realized there was value in my nostalgic reflection.

“What excites volunteers to come back, year after year?” I wondered. More specifically, I thought, “What will excite volunteers to return next spring, after we get through all of this?”

First and foremost, I’m sure it will be community spirit that brings volunteers back through the doors of our local nonprofits, festivals, and marathons. You know what they say – distance makes the heart grow fonder. We’re all eager to reunite and (re)start contributing to the missions that matter most to us.

Beyond that, I’m sure good ol’ incentives will be another motivator to returning volunteers, especially in the years to follow. From my reflections of last year, I identified what really made incentives valuable to our volunteers.

So, jump in my time machine and travel back with me just one short year to identify incentives that mattered.

The sun was shining and the air was light with the promise of warmer weather around the corner. Volunteers were bustling around from table to table preparing for the local fun run, ‘Spring has Sprung’. Tented tables for check-in and distributing bibs for the runners accompanied by merchandise tables and food trucks, lined the perimeter of a parking lot.

I found one volunteer, Steve McMillian, while he filled orange water coolers to be put out throughout the 5K and 10K course. He has been volunteering for SHS, as he affectionately called it, for 3 years. “I moved here about 5 years ago and my buddy always seemed to have this new stuff in the spring. Finally, I asked him where he was getting it from, and he told me about SHS and their awesome swag bag,” McMillian said. His friend would have a new tee shirt, sunglasses, bottle opener, even a phone case one year. “The big thing is the logo is always really cool and different. It really feels like they spend time thinking about what is actually good stuff to get.” 

Plenty of other events use swag to incentivize volunteers to sign up for a shift or two, but seems that SHS has it down to a science. When I asked other volunteers what their favorite piece of swag was this year, I got a few different answers, but the top three favorites were tee-shirts, pens, and free meal during your shift. 

I was surprised something as simple as a pen made it on the list. Second time volunteer, Macy Roads, summed it up, “getting a good pen that writes well and lasts a long time – that’s hard to come by. I wouldn’t say it’s the only reason I am back again this year, but it didn’t hurt.”   

Once the race started I caught up with Susan Hampton, the head volunteer coordinator for SHS, to find out what she had to say about the legendary “swag bag” of Spring has Sprung. She wasn’t sure whose idea it was originally, but now they are rolling with it. “It has become sort of a tradition,” she said. She works with the other committee members of the team to come up with fresh new ideas every year, but a few of the things remain that same. Remember those pens? 

“A revelation we had this year was that not everything needed our logo on it.” She referenced the phone case from a few years ago. She still had her phone in it, actually. One of their more popular ideas, “but we plan on revamping and making it trendy, instead of just the same logo as the tee-shirt like this one.” 

Other events often get products from local or national vendors with that company’s logo on it, but SHS has turned the swag into advertising for their event to encourage more volunteers by providing desirable items. “If you have cool looking sunglasses people are going to ask where you got them and open it up to a conversation about the event instead of just the visual,” Hampton said.

While some events also include free entry to be a volunteer, SHS does not. Hampton said the committee has considered, but many of the volunteers are needed during the event, “it would really shrink the shifts the volunteers running would be able to work.” The race also raises money for a good cause, “I would hate to take away any money we raise for the Youth Shelter.” 

So, you can get more than just a bag of incentives in exchange for spending your weekend helping out at the Spring has Sprung race, you can help make a difference too.

Jumping out of my time machine and moving forward again, we all might benefit from reconsidering our volunteer incentives. Consider what volunteers will want (ex: pens that write well), what volunteers will need (ex: a free meal to keep their energy up), and what will matter to them (ex: a small volunteer registration fee that will go straight to a good cause).

Looking forward to volunteer days we’ll have together again down the road. Stay well.

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Engaging & Growing Volunteer Programs During & After COVID-19

Julie Kent

In times of social distancing and quarantine, it might feel like the whole world has come to a halt. When time seems to move more slowly, we often find ourselves with an opportunity to reflect.

Volunteer coordinators might find themselves reflecting on their volunteer programs. How is the program faring, overall? How are the spirits of the volunteers, given the current circumstances? What will ensure the wellbeing and moral of your volunteer base during and after times of COVID-19?

We’ve put together a “Top-10” list of creative ideas to grow and enrich your volunteer base in preparation for eventually re-opening your doors:

  1. Develop a recruitment team. Find volunteers/staff who make it a focus to meet regularly to discuss and implement initiatives focused on new volunteers. (Remember, you can get started on this now with virtual meeting platforms, like Zoom.)
  2. Create fun team names and/or titles for your different volunteer groups! This will help your volunteers bond and get to know each other, without even trying.
  3. Create short-term project teams to help volunteers get a feel for your organization and make an impact before committing long-term. Depending on the nature of the project, they might even be able to do it from home!
  4. Recruit volunteers online (Idealist, Network for Good, VolunteerMatch).
  5. Develop partnerships with companies that will bring in new volunteers. We’ve heard it before, and it’s true in this context as well: we’re stronger together.
  6. Reach out to local schools for potential field days, workshops, and collaborations.
  7. Come up with a friendly competition! For example: Who can make the best sign/flyer? Who can come up with the catchiest tweet?
  8. Make it quirky! A famous example: the ice bucket challenge.
  9. Reach out to local government organizations that can offer community-mandated volunteers.
  10. Research “volunteer organization meet and greet” events that may be happening in your area, or organize one of your own! Again, this can be held virtually.

We are inspired by the creativity and ingenuity we are observing from volunteers and volunteer coordinators around the world during these challenging times. We hope that these tips are helpful in keeping volunteers engaged and growing a volunteer base, even after COVID-19.

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Risks of Under-Managed Volunteers

Samantha Gratton

As a volunteer coordinator, you may wonder – does all of my hustle and effort amount to much? The short answer: absolutely! The longer answer: the success of your volunteer program depends on proper volunteer management.

Without strong volunteer management you face the following risks: 

Volunteers don’t do their jobs – Plain and simple, if a volunteer isn’t clear about the task at hand or isn’t given direction, they can’t best perform their assigned tasks. That might trigger a chain reaction of loose ends, participants/patrons not getting what they are promised, and staff running around trying to fill in the gaps.

Poor representation of the organization – If volunteers don’t know what they’re doing, it will show. Instead of fulfilling their volunteer role without a hitch as hoped, they might instead make things more confusing and frustrate attendees. Your volunteers and their interactions with guests, participants, and patrons reflect on your organization – for better or worse.

Lack of volunteer retention – When a volunteer feels mismanaged or like they are wasting their time, they won’t come back. What’s worse, they might discourage their peers from volunteering in the future as well. You might find yourself spending more time recruiting new volunteers than strengthening and empowering your existing volunteer base.

Unhappy boss – If volunteers aren’t being managed properly, it is likely going to come back to you in one way or another. If you feel overwhelmed by the amount you have on your plate, make sure you equip yourself with the right tools to lighten the load (VolunteerLocal has your back!) and communicate with the right people to get the support you need along the way. 

Reflecting on this list, it is clear that there are many consequences of under-managed volunteers. This is one of many reasons why your role as a volunteer coordinator matters greatly! Your ability to lead, organize, and manage your volunteer program is what will keep everything running smoothly.

Get ahead of these potential problems by creating a plan of action for each new volunteer that joins the team. Identify their training process and their daily responsibilities. Schedule check-ins, and give volunteers proper resources to excel at their responsibilities. Finally, if a volunteer leaves the program unexpectedly, reach out with care and compassion to learn how the program could be improved. With these strategies (and your own special magic), volunteers will feel well managed, fulfilled, and happy to return each day.

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