Most Effective Volunteer Recruitment Strategies

When you’re looking for volunteers for your event, the task may seem a bit daunting in the beginning. Don’t worry. Everyone starts somewhere.

As a wise man (Drake) famously said, “Started from the bottom now we’re here.”

This Washington Post article found that whether you’re finding people passionate about your mission, sharing your organization’s story or just meeting people in person, you have a real chance at drawing volunteers in. The article highlights recruitment efforts of different organizations and they’re all things you can easily do for your organization. We’ve compiled our top tips below to not only find volunteers, but find the perfect match.

Tell a story:

  • Use social media to your advantage. If there are any interesting anecdotes, people or causes associated with your organization, share them to get people excited about joining.
  • Give details about your organization on your website. Share your history, mission and stories about your staff to give prospective volunteers a personal connection.
  • A picture is worth a 1,000 words, so save your breath and share event photos! Plus, you can tag volunteers for their friends to see and potentially join as well.

Get your feet dirty:

  • Meet face-to-face. There’s a reason grassroots efforts have stuck around for so long and that’s because of the connection. Get into your community.
  • Attend volunteer fairs. Students are often seeking community service hours or experience, so get them amped up about participating in your organization. Make that conversation happen.
  • Talk to your network. Don’t be shy about asking friends or neighbors to volunteer – just asking may be the nudge they need.

Think for the future:

  • Create meaningful titles for volunteer positions – people might just be looking for opportunities to add to their resume.
  • Make a good experience for volunteers to make them lifelong returners. Express gratitude and appreciation for the work that they put in.
  • Don’t be afraid to reach out again after hearing a “no.” Keep “no” volunteers in mind for a future position or date that may work better for them.

Make it fun:

  • People are more inclined to say yes if they’re with people they know. Encourage people to volunteer with friends or family.
  • Make a community. After volunteer events, go out for food and drinks. Having a fun time will encourage people to continue returning.
  • Everyone likes swag. Give volunteers t-shirts or other souvenirs to commemorate their time and it provides an opportunity for further promotion.

Know your audience

  • Crafting a targeted campaign will ensure you’re reaching your ideal volunteers, while also appealing to those who are interested in what you’re offering.
  • Provide detailed volunteer descriptions. People not only want to know the details of what they may be participating in, but this will also ensure you get the ideal candidate.
  • Go to where the volunteer prospects are. If you’re hosting a marathon, offer to speak at a gym or with your local high school’s track team.


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Why Use Volunteer Management Software

2017 called and it said to let go of your old Excel sheets and move to a quicker way to organize volunteers.

Volunteer management software conveniently takes care of the busy work volunteer coordinators are bogged down with, so you don’t have to sweat the small stuff.

It is the simple solution if you’re the person that spends hours over spreadsheets, groans over your inbox or stresses over scheduling volunteers.

From the convenience of your computer, the software streamlines processes like registering volunteers, moving around shifts and providing details like maps and work descriptions.

The process is easy: Simply create your event and the software will handle the rest. Volunteers can sign up for shifts they’re interested in, register with a buddy or easily change their times.

By easing your workload, the software gives you time to focus on other duties and reduce your labor and costs.

As for the volunteers, the easy-to-use service makes it even more convenient for them to find and sign up for a shift, encouraging them to come back again and again.

And you can easily send out a thank you email to them with a simple click.


A few of the things volunteer management software can do to help you:

  • Easily create jobs and shifts
  • Customize questions during registration
  • Send an automated follow-up email to a volunteer
  • Get notifications when volunteers sign up or cancel
  • Ditch paper waivers by including online waivers from volunteers
  • Keep track of phone numbers, addresses and important volunteer information


Even if you aren’t ready to let go of your Excel sheets, fear not. Software like VolunteerLocal makes it easy to export volunteer data, so you don’t have to glue yourself to your computer.

Trust us, your planner will thank you.




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How to Lead Volunteers Like Leslie Knope

Even Leslie Knope, the world’s best fictional coordinator from the show “Parks and Recreation” said, “No one achieves anything alone.”

That’s true for most things in life and it’s especially true when it comes to volunteers.


Volunteers serve as the lifeblood that keeps an event pumping, whether it’s handing out water at a triathlon or checking IDs at a music festival.


But in the hustle and bustle of an event, volunteers don’t just keep things flowing smoothly – they’re the eyes and ears for when something goes wrong.

Whether you’ve been coordinating volunteers for one year or 10, their feedback is crucial and serves as an opportunity to grow and make an event even better for the future.

A volunteer may witness an area where supplies ran out too quickly. An attendee may have come up to a volunteer and voiced their concerns about something.

These are all pieces of feedback coordinators should actively seek to not only keep their events running smoothly, but to keep volunteers returning for years to come.

Luckily, the ways of receiving feedback are plenty:


  • From the get go, encourage feedback from your volunteers. Whether it’s during orientation or an introduction, invite their voices.
  • Talk face-to-face with volunteers during an event. They can give you some real-time feedback in the moment.
  • Use social media as a tool for conversations. A convenient way for volunteers to give feedback is through Facebook groups or through direct messaging.
  • Send a follow-up survey. You can encourage candid responses by ensuring anonymity in their feedback.
  • Chat with volunteers during after parties. Show your appreciation by holding a get together for your volunteers and use the opportunity to hear from different voices.


Show gratefulness for volunteer feedback and work to incorporate their advice during your future efforts for even greater success. Because after all, like Leslie Knope says, “I care. I care a lot. It’s kinda my thing.”




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