It’s a dirty girl nation.
Mud, sweat, tears, obstacles…and empowerment.
For the past three years Dirty Girl Mud Run has left a pretty empowering trail across 25 cities in the United States. The women-only, non-competitive 5K run (complete with mud pits, rope ladders and slides), is a partner organization to the nonprofit Bright Pink which provides support for women who have been affected or are at-risk for breast and ovarian cancer.
With 25 events across the nation, and more than 100,000 participants conquering 12 obstacles, all while managing 10,000+ volunteers – a more streamlined process that balanced differentiating markets and a consistent brand image became a necessity. Luckily, Dirty Girl’s Operations Manager, Mindy McPherson, recognized the need for a technology solution right away and set to work on finding the right provider.
“(I) was researching other events to see what people needed and how they managed volunteers, VolunteerLocal just seemed to fit the bill,” says McPherson. “VolunteerLocal gives us the opportunity to manage the program according to our own needs, versus managing multiple spreadsheets.”
Unlike many 5K runs, Dirty Girl isn’t about finishing first. In fact, it isn’t even timed! To McPherson (and Dirty Girl runners everywhere), this event is about empowering women to conquer fear and overcome obstacles, even in the face of a foe much more terrifying than a slippery mud pit: cancer. Combine this passion for women’s health with their executive team and the thousands of volunteers who make it happen in every city – and you can see why the Dirty Girl Mud Run (despite it’s noncompetitive nature) is sweeping the competition in every other way.
With VolunteerLocal, McPherson believes 2014 will be the best year yet. “We love the program’s flexibility and VolunteerLocal’s consideration to build out and tailor it to our needs,” she says. “It’s truly a comprehensive volunteer program. We’ve asked for some custom features, and they delivered.”
We are proud to empower the Dirty Girl Mud Run and join the fight against breast and ovarian cancer. If you’re a woman reading this, we encourage you to visit their website at www.godirtygirl.com and register to run (you can do it!), or simply explore some of the great strides this organization has made on behalf of Bright Pink.
Go ahead – get your hands dirty. Sign up to volunteer for the Dirty Girl Mud Run in your city today!
Peace. Love. & Mud.